To take control of your energy, which means protecting the price of what you pay for energy so it can't be increased by power companies.
Consuming electricity? It's fine, we all do it. Some of us buy it from companies that sell it to us after it's been generated by coal, oil, natural gas, and all the unreplenishable like. Those who implement solar put their money directly into sustainable energy, backed by their own home's ability to produce it. They cease to be consumers, and become producers. This protects them from the costs, fees, high rates and frequent, itemized increases power companies place on your bill.